Malaysia E Commerce Statistics 2018

An overview and how to get started in e commerce in malaysia. E commerce is taking off in malaysia. The ecommerce market encompasses the sale of physical goods via a digital channel to a private end user b2c.

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Malaysia boasts 16 53 million online shoppers 50 percent of the population and 62 percent of mobile users use their devices to shop online.

Malaysia e commerce statistics 2018. Malaysia s e commerce fraud rates appear positive. The projection expected a quadrupled value in comparison to 2014. Revenue in the ecommerce market is projected to reach us 4 455m in 2020. Ecommerce in malaysia in 2018.

Malaysia s online consumer goods category was worth a total of us 3 1 billion in 2018 accounting for 51 percent of total ecommerce spend. And the malaysian market is one of the most attractive of the region as e commerce in malaysia is more mature than in the other asean countries except singapore. 57 the introduction of the consumer protection electronic trade transactions regulations in 2012 is thought to have assisted in cutting down on incidences of e commerce fraud. As a result of malaysia s internet and mobile connectivity as well as public sector encouragement malaysia has high rates of ecommerce usage.

The e commerce sector has seen significant growth in terms of contribution to the country s economic growth said international trade and industry deputy minister datuk ahmad maslan. The highest e commerce income by type of customers was obtained through business to business b2b which was rm315 2 billion with share of 79 2 per cent. Digital payment provider ipay88 reported fraud occurring in just 0 02 percent of transactions in 2018 a drop from 0 03 percent in 2017. The forecasted market value for e commerce in the united arab emirates in 2018 was about ten billion u s.

According to the statistics department of malaysia the e commerce growth rate in malaysia is expected to grow from the 10 6 in 2016 to 20 8 by 2020. Data from statista s digital market outlook survey shows that malaysians spent more than us 6 billion online in 2018 with purchases of consumer goods already outweighing spend on travel. With one of the highest internet penetrations in southeast asia at 85 7 and mobile penetration at almost 140 malaysia has become one of the fastest growing emerging e commerce emerging markets in the region. This was followed by business to consumer b2c amounting rm73 8 billion 18 5 and business to government b2g of rm9 2 billion 2 3.

E commerce is growing quickly in southeast asia now representing about 2 of all sales in malaysia but expected to grow to double digits in the coming years.